You want to stand out, not sell out

You want to stand out, not sell out

The online business space is big, bold and noisy (at times).

You’re ambitious to succeed, but you don’t want to add to the noise out there. You want to make a happy corner for potential clients to find you, connect with you and book you. But it is SO easy to get lost in the sea of noise.

You’re frustrated. Pissed off, even.

You know your clients need you more than ever, but with so many coaches and service providers saying the same stuff, promising the same things and doing it in the same way, it’s hard to get your voice – and business – in front of them.

Sometimes it feels like the wild west out there and I understand that you don’t want to be part of the noise.

So don’t be.

Let’s do it your way, instead.

never apologise for being you


Everyone seems to offer a secret sauce.

A magic path to success.

A way to leverage and hack your way to reach your goals and then some.


What if you don’t want to dazzle people with tricks and secrets?
What if you just want to be YOU?


If you would rather attract your favourite kinds of clients using your skills, voice and values then it can feel impossible to win at this game.


For you, being anything other than authentic and genuine feels wrong



* You’re in the right place if you need your website to feel and sound like you, and only you.


* You’re in the right place if you need sales but don’t want to lose integrity to get them


* You’re DEFINITELY in the right place if you put connections before conversions, values before vanity and heart before hustle.


Our work together starts with untangling your messaging and ends with copy that is values-based, heart led and connection-driven.


In between times is a world of support from me and collaboration that makes you feel excited about where your business is going.


Is this what you’ve been looking for?


Let’s talk about what’s going on with you and see if I’m the one to help.
I offer a free 25-minute STRICTLY no-sales pitch call to get you on the next right step..

I've been where you are

I’ve been where you are

and i know how awful it is when you feel stuck

There were times when I nearly gave up.

I got so tangled up in trying to be heard in the noise of the online space that I couldn’t hear myself think.
I became panicked about succeeding, trying to do the ‘right’ thing to keep up with the competition.

I pushed my own instinct to the side and followed the pack instead, and it gave me no pleasure.

In my own personal race to the bottom, I lost sight of what I loved most:

Helping good people find the right words to grow their business (and feel great doing it).

It’s what I love, it’s what I’m good at.

As an empathetic neurodivergent, I have a knack for getting to the heart of your business quickly.

Let me untangle the jumble that’s in your head right now, and turn it into clarity. To shine a light on what you do, and how you do it and turn it into words that you will love (and so will your clients).

I’m a copywriter with a bit of marketing, sales, strategy, content, client management and launching thrown in for good measure. With over 25 years of experience in these areas, I can te-tangle what’s in your head right now and turn it into words and content you love, that your clients will, too.

Ways to work with me

Zingy websites

Build trust and loyalty with a website that truly reflects who you are and what you do.

From audits and rewrites to brand new, soulful websites, I’ve got a web copywriting service that gives you everything you need exactly where you need it.

I need this ➡️
X-ray Messaging

Great messaging helps future clients know they want to work with you (and why).

My messaging service gives you the clarity you need to do the work you love, with the clients you deserve.

Get clarity now ➡️
Slay Copy

When you don’t have the time to create copy for your projects it stops the whole thing in its tracks.

Emails, lead magnets, scripts, launch content, sales pages and the rest. Let me take it all away so you can slay your day (or get a coffee or something, I don’t know).

Free yourself ➡️

Happy Clients

  • Abi is an essential part of our business. Without her we wouldn’t be able to reach our customers, we wouldn’t have our strong online community and we wouldn’t have a regular email, never mind a subscriber list way into the thousands. Abi creates content and writes web pages that make our customers feel special. With her help we’ve grown year on year in online sales. On top of that she’s so much fun to work with. Highly recommended.

    Jo M

  • Abi helped me untangle all of my business ideas and turn them into something I was excited to launch. With her help I shifted my thinking, and created new offers that aligned with my own interests. Now I have a strong bank of regular clients and get consistent leads from the web pages she wrote for me. I regularly recommend Abi to my own clients, and love working with her.

    Lisa C

  • Abi helped us with our launch copy for a membership we were running. She quickly got our tone of voice and knew what we needed to make the launch happen smoothly. From sales pages to social posts, emails and lead magnets, we needed and loved it all.

    We loved how supportive Abi was throughout the process. Regularly checking in, offering to pick up stuff that we weren’t able to get to in the timeframe, supporting our business with referrals etc. It was great.

    Pip & Sian

  • Abi wrote all of my launch content, helped me with new product launches and steered our email marketing strategy – and wrote it all! She’s played a vital role in launching my online boutique and with her help and support I am growing my audience and awareness online so that I have a strong foundation for launching my programmes and workshops in the near future. If you’re looking for help to launch – in a fun, sociable and highly positive way – then look no further.

    Christine S

  • Abi has been writing for me for a number of years and she has been great to work with. With her help, my social media has seen a 70% increase in engagement and without her input and support I wouldn’t be able to create the content I need for launching programmes and workshops. She’s brilliant to work with, truly one of the team and I’d recommend her to anyone who wants to launch online products.

    Katie G

  • I was struggling with moving forward with my business, knowing my ideal client and how I viewed myself and my business. I was also in need of putting this clarification into words, physically and mentally. Abi helped me with my messaging, wrote some amazing copy for my website and helped me shift the mind blocks that were keeping me contained. With her help I launched my group programme and got more sign ups to my mailing list.

    Hollie E

Recent work

  • All
  • marketing
  • emailmarketing
  • digitalmarketing
  • launchemails
  • launchstrategy

blitz your messaging must-haves

Confused people don’t buy, so make it easy for them to understand who you are, what you do and how you help them with clear & easy messaging.

Download the guide today to get started.