You haven’t come this far in your business to still find it hard to explain.
Braver and bolder when you talk about your work
Completely at ease, completely yourself online
Proud of your impact and can talk about it without cringing
The truth is that translating the depth of what you do into easy language is really hard from inside your own head.
That’s why you need someone like me
by your side
Through X-ray Messaging and Crackling Content, I de-blur your messaging so it helps established experts like you stand out without selling out.
…I’m your Gal!
I’ve been there! For the longest time, I had no idea what to say about my work. I hid. I didn’t know how to be ‘ME’ online and got so wrapped up in all the ‘shoulds’ and online fake bragging twattery. I told myself that I didn’t want to be part of that noise. That if the only way to be successful was to fake a personality and dance on TikTok, I didn’t want it.
And then I realised…
The more I hid, the easier it was for phoney ‘experts’, fake leaders and people who had zero integrity to thrive. With trust and human connection at an all time low, I had a decision to make. Figure out how to take my rightful place online so I could help my clients and people who felt like me, or let the unstable advice and inflated egos take over.
Clear, confident and genuine messaging helped me find my voice and connect with hundreds of amazing clients and collaborators.
If you feel too experienced, too old, too good (and too knackered) to ‘fake it till you make it’ – then it’s time to market your business based on your brilliance, not the bullsh*t.
You’ve done the hard work. Now it’s time for the right people to know about it.
When you’ve tried everything ‘out there’, it’s time to go within. Shine a bright light into the bones of you and your business so you can talk about your work, and get others doing it, too.
When you can’t face writing another damn word, or you don’t have the time or desire to find the right words to make an impact online – talk to me about Crackling Content.
When you’re constantly circling around your message, these 1:1 sessions stop the spiral so you can move on.
When your website doesn’t reflect who you really are, what you do and why it truly matters – you need this. Messaging strategy + copy.
When you’ve had enough of the ‘fake it till you make it’ trope…
You know you’re ready to try marketing differently.
You’re a good person, a genuine person – and you live and work by your values.
You’re ready to stop circling around your knowledge and start demonstrating your brilliance. You’re ready for
⚡ More aligned clients
⚡ More exciting offers
⚡ More revenue, recognition & respect
But you can’t help wondering…
Can you get what you want by ‘just’ being YOU? By rejecting the fake twattery that goes on online? By being true to yourself, your personality and your values? I know you can. And I can help you get it.
When you’re ready to step into that space, to stand out in the sea of noise and be the HELL-YES person for the work you do – I’m here.
And we do it by creating deep connections between you, your messaging and your right-fit clients. We do it through X-ray Messaging and
Crackling Content.
Abi is an essential part of our business. Without her we wouldn’t be able to reach our customers, we wouldn’t have our strong online community and we wouldn’t have a regular email, never mind a subscriber list way into the thousands. Abi creates content and writes web pages that make our customers feel special. With her help we’ve grown year on year in online sales. On top of that she’s so much fun to work with. Highly recommended.
Abi helped me untangle all of my business ideas and turn them into something I was excited to launch. With her help I shifted my thinking, and created new offers that aligned with my own interests. Now I have a strong bank of regular clients and get consistent leads from the web pages she wrote for me. I regularly recommend Abi to my own clients, and love working with her.
Abi helped us with our launch copy for a membership we were running. She quickly got our tone of voice and knew what we needed to make the launch happen smoothly. From sales pages to social posts, emails and lead magnets, we needed and loved it all.
We loved how supportive Abi was throughout the process. Regularly checking in, offering to pick up stuff that we weren’t able to get to in the timeframe, supporting our business with referrals etc. It was great.
Abi wrote all of my launch content, helped me with new product launches and steered our email marketing strategy – and wrote it all! She’s played a vital role in launching my online boutique and with her help and support I am growing my audience and awareness online so that I have a strong foundation for launching my programmes and workshops in the near future. If you’re looking for help to launch – in a fun, sociable and highly positive way – then look no further.
Abi has been writing for me for a number of years and she has been great to work with. With her help, my social media has seen a 70% increase in engagement and without her input and support I wouldn’t be able to create the content I need for launching programmes and workshops. She’s brilliant to work with, truly one of the team and I’d recommend her to anyone who wants to launch online products.
I was struggling with moving forward with my business, knowing my ideal client and how I viewed myself and my business. I was also in need of putting this clarification into words, physically and mentally. Abi helped me with my messaging, wrote some amazing copy for my website and helped me shift the mind blocks that were keeping me contained. With her help I launched my group programme and got more sign ups to my mailing list.
Let's BLITZ it, baby!
My clients (lovely people like you) work with me because they’re done with trying to shove their personalities, values and energy levels into a box that just doesn’t fit.
They’re knackered from chasing the algorithm, following crap advice and putting on a personality that isn’t theirs.
Meanwhile, the internet’s becoming a cesspit of manipulation tactics, fear-based marketing, and people screaming louder and louder to be heard.
But there IS a better way, I promise.
I invented the BLITZ framework to step out of all that rubbish. To help clients like you find a way to create messaging based on positive psychology principles – not manipulative triggers. When you BLITZ your messaging it feels great to create, share and consume.
B – Build Empathy: A deep connection to your clients
L – Lift with Hope: Showing what’s truly possible
I – Inspire & Ignite: Sparking passion & motivation
T – Truth & Facts: Being fully grounded in the real world
Z – Zap Fears: Opening up honest conversations around fear
I’m 50 now, and menopausal. I have two teenagers, and my house is full of neurodiverse challenges and rampaging hormones.
I don’t have the time or the desire to get involved in a race to the bottom. The world is tough enough.
I believe it’s our duty to connect with people in a way that makes them feel better any chance we get. When you do that through messaging, content and marketing – you feel good about the way you do business.
And that’s when you end up doing more of it (and with it).
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I’m in Fife in Scotland, and I work with clients all over the world (thanks, internet!)
If you like working with down-to-earth, funny and relatable people then you’ll enjoy working with me. Let’s have a chat to see if I am the right fit for what you need.
The process is usually:
No, I work with anybody who is in alignment with my values. I support equality and human rights. I’m quite happy being described as ‘woke’, and I will not tolerate any of the isms. If you’re cool, I’m cool. If you’re not – get outta here!
