But have absolutely NO DESIRE (or time) to write it themselves
Ready for copy that crackles?
And yet, here you are. Doing a damn fine job of it, too, I must say.
Something most of my clients tell me is they had NO IDEA how much writing would be involved in marketing. Sure you can fling a prompt into AI and hope for the best, but the clients I work with want to make an impact. And AI does not do that (yet. Eek).
Funnels, web pages, emails, social posts, podcasts, courses, video scripts – they all need written. And can you honestly be arsed?
You have to consistently create content, consistently update your website and consistently write sales messages so you can:
Connect with right-fit clients,
Start engaging conversations
Make more sales with people who are bedazzled by your brilliance.
As a writer, even I know it’s a lot.
And even if you did have the time, energy and skills to run your own business successfully AND keep up with all the copy the online world asks of you…
Do you really (really) want to spend all that time writing about yourself and the work you do?
the answer is no, you do not
Your business is serving your gorgeous clients. And growing your network, and getting into all sorts of exciting projects. It's not writing bloody sales pages.Thankfully, that's where I come in.Snap up a Quick Dip slot in my calendar and we’ll talk about your work, your goals and your BIG IDEAS (needs caps, it’s exciting!). Then I’ll help you work out where I can get stuck in and give you the writing support you need.
Most projects come with regular sessions so I can get everything I need to write in your voice, from your heart. After each session, I’ll get to work – writing the copy and content you need for each phase of your project.
When you’re ready to use your copy or content in the big wide world, just pop into your client dashboard and get what you need. I don’t just write email sequences, social posts, newsletters, sales pages and everything else you need to grow your business, I help you build a strategy so everything I write works as hard for your business as you do.
If you would like to DIY your content writing, but you know you need accountability, motivation and extra support you can join Blitz Club. My client only group that gives you everything you need to do this by yourself without feeling like you’re by yourself.
You can use Crackling Copy for one-off, quick-fire projects or something big and bold.
If you don’t see a package that fits exactly, don’t worry – my day rates and monthly retainer options might be a better fit. Get in touch and we can work something out.
Abi is an essential part of our business. Without her we wouldn’t be able to reach our customers, we wouldn’t have our strong online community and we wouldn’t have a regular email, never mind a subscriber list way into the thousands. Abi creates content and writes web pages that make our customers feel special. With her help we’ve grown year on year in online sales. On top of that she’s so much fun to work with. Highly recommended.
Abi helped me untangle all of my business ideas and turn them into something I was excited to launch. With her help I shifted my thinking, and created new offers that aligned with my own interests. Now I have a strong bank of regular clients and get consistent leads from the web pages she wrote for me. I regularly recommend Abi to my own clients, and love working with her.
I’m in Fife in Scotland, and I work with clients all over the world (thanks, internet!)
I’m in Fife in Scotland, and I work with clients all over the world (thanks, internet!)
If you like working with down-to-earth, funny and relatable people then you’ll enjoy working with me. Let’s have a chat to see if I am the right fit for what you need.
The process is usually:
No, I work with anybody who is in alignment with my values. I support equality and human rights. I’m quite happy being described as ‘woke’, and I will not tolerate any of the isms. If you’re cool, I’m cool. If you’re not – get outta here!
Don’t worry if you’re not sure what you need – I can help you work that out.
⚡X-ray Messaging for coaches who want sales + brilliant clients (without faking a thing)⚡Co-founder Adventures in Marketing⚡Copywriter & messaging expert with 30 years experience in comms, sales & marketing⚡
