Ready for copy that crackles?
And yet, here you are. Doing a damn fine job of it, too, I must say.
Something most of my clients tell me is they had NO IDEA how much writing would be involved in marketing. Sure, you can fling a prompt into AI and hope for the best, but the clients I work with want to make an impact. They want to make waves, and connect with brilliant clients. Crackling copy does that.
AI, not so much.
Funnels, web pages, emails, podcasts, talks, courses, video scripts – they all need written. And can you honestly be arsed?
You have to consistently create content, consistently update your website and consistently write sales messages so you can:
Connect with right-fit clients,
Start engaging conversations
Make more sales with people who are bedazzled by your brilliance.
As a writer, even I know it’s a lot.
Even if you did have the time, energy and skills to run your own business successfully AND keep up with all the copy the online world asks of you…
Do you really (really) want to spend all that time writing about yourself and the work you do?
the answer is no, you do not
Your business is serving your gorgeous clients. And growing your network, and getting into all sorts of exciting projects. It's not writing bloody sales pages.Thankfully, that's where I come in.Snap up a Quick Dip slot in my calendar and we’ll talk about your work, your goals and your BIG IDEAS (needs caps, it’s exciting!). Then I’ll help you work out where I can get stuck in and give you the writing support you need.
Most projects come with regular sessions so I can get everything I need to write in your voice, from your heart. After each session, I’ll get to work – writing the copy and content you need for each phase of your project.
When you’re ready to use your copy or content in the big wide world, just pop into your client dashboard and get what you need. I don’t just write email sequences, newsletters, sales pages and everything else you need to grow your business, I help you build a strategy so everything I write works as hard for your business as you do.
If you would like to DIY your content writing, but you know you need accountability, motivation and extra support, I have group programmes, accountability sessions and Whatsapp Get it Done days to help you. We’ll talk about this throughout your journey so you always have options and never feel alone.
You can use Crackling Copy for one-off, quick-fire projects or something big and bold.
Abi is an essential part of our business. Without her we wouldn’t be able to reach our customers, we wouldn’t have our strong online community and we wouldn’t have a regular email, never mind a subscriber list way into the thousands. Abi creates content and writes web pages that make our customers feel special. With her help we’ve grown year on year in online sales. On top of that she’s so much fun to work with. Highly recommended.
Abi is a special breed of copywriter who has a strong understanding of marketing strategy and exceptional copywriting ability.
She’s become an ASSET to my team at Quirk. And my only hesitation in sharing this with the world is that she gets so busy she has no time for me haha. She makes the whole process of working together smooth and easy. Lots more projects to come in 2026!
I don’t write social media posts for other people. I will work with you to generate ideas, and keep you accountable while you write your own. And I will edit and give recommendations to improve what you have, but no – I’m not a ghostwriter for socials.
I don’t write financial, scientific, technical or legal content. And I don’t write blogs
I can, but I don’t recommend it. Your content needs to sound like you, so your right-fit clients build trust with you from the very first post. If I make you sound like me, they’ll expect you to be like me, and I don’t wish that on anyone!
This depends on the task, deadline and budget.
I’m normally booked out 3 – 4 weeks in advance, and have a waiting list. We’ll talk all of this through in our Quick Dip Call so you know exactly what to expect, and when.
