The client: Lisa at LVC Projects
Lisa runs a brilliant business, supporting podcasters with management, editing, digital marketing, and so much more. She’s based near Brighton and works with clients all over the world.
After pivoting the messaging and helping Lisa get clarity on
The work:
Lisa initially started her business as a generalist VA. Over the years, her passion for video and podcast editing grew, and she felt ready to enter this fast-paced and exciting space full-time.
To start, I took Lisa through my X-ray Messaging service so she could:
* Get clear on her new offers,
* Understand the needs of her new potential client base
* Create strong and engaging messaging
The second half of the project was writing the key pages of her website to reflect her new services and messaging.
Click here for a sample of my writing:
Why your website needs to show off who you are
In the fast-paced age of social media, there is a very real need for a website that helps people get to know you in a calm and measured way.
Lisa wanted to attract professional business owners who have chosen to grow their audience and thought leadership through podcasting. With a pivoted message and a well-written website, Lisa’s new business has gone from strength to strength. She consistently brings new clients into the business and supports them in all aspects of podcast and content management.
And rarely posts anything to social media (yes, it is possible!)
What Lisa said about our work together
“I was struggling with moving forward with my business, knowing my ideal client and how I viewed myself and my business. I was also in need of putting this clarification into words, physically and mentally. Abi helped me write some amazing copy for my website and helped me shift the mind blocks that were keeping me contained.
Since we worked together I’ve got myself a new website and launched a new service which is going really well. I’ve implemented project and package pricing to my fee structures, raised my rates and started to phase out clients that I was holding onto for comfort and security.”
Need a website rewrite?
Nothing stays the same for very long in business. Your services and offers will expand and contract, you’ll learn new things about your customers and you might want to pivot everything like Lisa did.
Whatever changes happen for you and your business – you need a website that reflects who you are and what you do for people now. If you want to shift and grow, don’t rely on old content and messaging to help you do that.
My Zingy Website packages are here to help you show the world how great you are. world how great you are.
Book a quick chat with me to see if I can help you move forward with your business goals.
How to connect with Lisa
Find out more about Lisa and her business LVC Projects over on her website.