Launch Support, Email Marketing, and Copywriting for JoJo Co. Candles

Working with clients like Jo (founder of JoJo Co. Candles) is an absolute dream. I’ve worked with her from the very early stages of her business, so I’ve had a front-row seat to watch her business, confidence, and skills grow.

We’re now in our fifth year of working together, and I feel as excited about Jo’s business now as I ever have.

How I Support Jo

Over the years, I’ve worked in different ways to support JoJo Co. In the early days, we concentrated on web page copy and social media strategy. As Jo’s needs have grown, my involvement has changed. We now work together on a project basis, meeting the demands of the marketplace with content that raises the business’ profile and grows digital sales.

Email Marketing and Sales Copywriting

One of my favourite projects we’ve worked on is her email marketing strategy. Together, we’ve grown her mailing list from zero (it’s now well into the thousands) and developed an email strategy that is an integral part of her sales. Writing Jo’s emails is one of the best parts of my week because I have made it my business to love her business as much as my own. Her products are glorious. When you sign up for Jo’s VIP list, you get so many treats, such as:

• Introductory discounts
• Random acts of kindness gifts and discounts
• Early access to limited edition products
• Exclusive shopping windows on new products and scents

Creating a Strong Relationship with Customers

JoJo Co. products are available to buy through stockists and regularly at Stockbridge Market in Edinburgh (among other places). The rest of her business model is online, and together we work hard to create a content strategy that keeps her relationship with her customers at the heart of it. Because of that, Jo has a loyal following on social media and a warm, connected relationship with her email subscribers (the VIPs).

What Jo Has to Say About Me

“Abi is an essential part of our business growth. With her guidance & support, we’ve been able to launch products & projects that we couldn’t have done on our own. She’s given us the confidence to try new ways of growing our audience. She creates content that really connects with our customers. With her help, we have grown year on year in online sales.

On top of that, she’s so much fun to work with. Highly recommended.”

Email Marketing & Launch Strategies: How I Can Help Your Business

Investing in developing your launch and marketing strategies, creating strong, relatable messaging, and focusing on email marketing to enrich your customers’ and clients’ experiences is an incredible way to grow your business. When I work in this way with clients, they feel supported and excited to move their business forward.

The time and energy saved by bringing me in to work this way gives them more space to create new products, get creative in their business, and focus on the work they enjoy most.

Find out more about my Blitz Launch Emails service (as a one-off or an ongoing package like Jo is on), click the links below:

• Learn more about Blitz Launch Emails package
• Book a call with me to see if I’m the right person to help you with your goals

How to Connect with JoJo Co.

You can find all of Jo’s products at www.jojococandles.com

Check out her gorgeous Instagram: JoJo Co. Candles Instagram

Sign up here to become a VIP: Sign up for JoJo Co. VIP list