Launch support , email marketing and copywriting for JoJo Co. Candles
Working with clients like Jo (founder of JoJo Co. candles) is an absolute dream. I’ve worked with her from the very early stages of her business, so have had a front-row seat to watch her business, confidence and skills grow.
We’re now in our fifth year of working together and I feel as excited about Jo’s business now as I ever have.
How I support Jo
Over the years I’ve worked in different ways to support JoJo Co. In the early days we concentrated on web page copy and social media strategy and as Jo’s needs have grown, my involvement has changed. We now work together on a project basis, meeting the demands of the marketplace with content that raises the business’ profile and growing digital sales.
Email marketing and sales copywriting
One of my favourite projects we’ve worked on is her email marketing strategy. Together we’ve grown her mailing list from zero (it’s now well into the thousands), and developed an email strategy that is an integral part of her sales. Writing Jo’s emails is one of the best parts of my week, because I have made it my business to love her business as much as my own. Her products are glorious. When you sign up to Jo’s VIP list, you get so many treats – such as introductory discounts, random acts of kindness gifts and discounts, early access to limited edition products and exclusive shopping windows on new products and scents.
Creating a strong relationship with customers
JoJo Co products are available to buy through stockists and regularly at Stockbridge Market in Edinburgh (among other places). The rest of her business model is online, and together we work hard to create a content strategy that keeps her relationship with her customers at the heart of it. Because of that, Jo has a loyal following on social media and a warm and connected relationship with her email subscribers (the VIPs).
What Jo has to say about me
“Abi is an essential part of our business growth. With her guidance & support, we’ve been able to launch products & projects that we couldn’t have done on our own. She’s given us the confidence to try new ways of growing our audience. She creates content that really connects with our customers. With her help, we have grown year on year in online sales.
On top of that, she’s so much fun to work with. Highly recommended.”
Email marketing & launch strategies: How I can help your business
Investing in developing your launch and marketing strategies, creating strong, relateable messaging and focusing on email marketing to enrich your customers and clients’ experience is an incredible way to grow your business. When I work in this way with clients, they feel supported and excited to move their business forward.
The time and energy saved by bringing me in to work this way gives them more space to create new products, get creative in their business and to focus on the work they enjoy most.
Find out more about my Blitz Launch Emails service (as a one-off or an ongoing package like Jo is on), click the links below:
Learn more about Blitz Launch Emails package
Book a call with me to see if I’m the right person to help you with your goals.
How to connect with JoJo Co.
Sign up here to become a VIP