The client: Bodylushious Skincare*
*Bodylushious has now been sold to another owner so elements of the website and copy have changed to reflect this.
The work:
The previous owner and creator of Bodylushious Natural Skincare booked messaging sessions with me and my web designer, Karen, to get clarity on her brand voice and messaging before working on creating a brand new e-commerce website.
To begin, we worked on my X-ray Messaging service, which helped her:
* Understand her position in the marketplace
* Recognise the strengths and value of her business
* Develop a plan for growing and nurturing her audience and potential customers
The second half of the project was writing the key pages of her website to reflect her products and ethos.
Click here for a sample of my writing:
Your e-commerce website is so much more than ‘a shop’
Product-based businesses often rely on social media to get their products into the wider world. But then what?
As consumers, we are bombarded with new products every day online, so it’s important for your social media to drive traffic to your website quickly. That means it’s vital for your website to be easy to navigate and to build a positive relationship with your customers quickly.
Don’t treat it as the transactional part of your marketing. It’s not just a shop. It’s the place where your potential customers come to find out more about you. To learn more about your products and to find out more about the work you do.
In other words, your site is where you can build strong bonds with your customer base.
What they said about our work together
“I could not have done this on my own. I needed a website that people could buy from me, but I wanted it to reflect who I am and all that I believe in. I love my website, I really enjoyed the messaging sessions and I’d highly recommend working with Abi and Karen.”
Ready to meet your potential customers with a well written website?
Whether you’re an e-commerce product business or a busy service provider, a well-written website is a brilliant investment for you now and in the future.
It will instill confidence in your potential clients and customer base and give you the confidence you need to move forward with your plans and goals.
My Zingy Website packages are for ambitious business owners like you who understand the importance of making a great first impression with a website that reflects who you are and how you help people.
Book a quick chat with me to see if this is the right package of support for you.